Vision;
Ensuring utmost integration between Agriculture & Animal Husbandry and industry to turn out to be a leading and pioneer enterprise guaranteeing high producer and consumer satisfaction.

Mission;
For farmers; feeding additional income to boost the level of wealth.

For consumers; helping to grow healthy generations through direct offerings, starting from agriculture, with proven natural quality from farmers to consumers at cost-effective prices,

For the country; contributing to the enhancement of animal husbandry by boosting animal assets and rehabilitating animal races. Supporting to reduce animal and meat import and further to regulate meat and milk prices.